WHFS - "Sister Circle 1"

Droga5

Droga5 London, Royaume-Uni

1631

Cette création fait partie de la Collection Act Responsible

Marque: WHFS
Pays: Royaume-Uni

Annonceur: Women’s Health & Family Services

Titre	Sister Circle 1
Agence	Droga5
Campagne	Sister Circle
Annonceur	Women’s Health & Family Services
Marque	WHFS
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	Droga5 London, part of Accenture Song, has rebranded Women’s Health & Family Services (WHFS) with a new name, Sister Circle, a new visual identity, and launch communications, going live on International Women’s Day (March 8). The female-run charity puts women’s health first. They support women in challenging circumstances, such as those facing poverty and language barriers, to empower themselves and lead healthy lives through service provision, advocacy and peer support. Launched in Tower Hamlets in 1981, it offers a range of services, including support for new mothers, survivors of female genital cutting (FGC) and those who are escaping domestic abuse or trafficking. The charity is now working hard to continue to grow and help more women across an increasing area of London at a time when proper support for women’s health – and health support for women of colour, especially – has never been more sorely needed. Droga5 has worked on the full brand relaunch for the past year to raise the charity’s profile, boost awareness of its important work, and drive donations – crucial income on which the charity’s essential work depends. The agency’s work comprises a new name, brand identity, website – which has been rebuilt by Wellcom – and relaunch campaign. Central to the rebranding campaign is the new name, which reflects the charity’s work to support, educate and empower women. The new visual identity – comprised of geometric shapes derived from circles – represents the diverse women who make up the Sister Circle community. It celebrates strength in numbers and the power of coming together to create a support network. Its warm and soothing colour palette represents a safe, supportive and inclusive space. Its typography and tone of voice are designed to be trustworthy, simple and easily understood. To call attention to the charity’s relaunch and encourage donations, Droga5 has also created an outdoor and social campaign. The campaign will run across International Women's Day week, 7th March - 10th March. The copy-led campaign establishes the importance of the charity and the issues they are working to solve. All media space was kindly donated by Ocean Outdoor, Jack, MiQ and Hawk, with support from EssenceMediacom and Bountiful Cow.
Type de média	Affichage
Longueur	13 seconds
Plus d'info	http://sistercircle.org.uk/
Head of Design	Stephanie McArdle
Design Director	Marios Diamantis
Senior Designer	Hannah Stewart
Designer	Lina Jacinaite
Motion Designer	Rob Wicksteed
Motion Designer	Mike O’Brien
Head of Studio	Tim Larke
Responsable de la création	Shelley Smoler
Directeur de création	Charlene Chandrasekaran
Creative	Lucy Aa
Creative	Jordan Waters
Communication Strategy Director	Clemency Beale-Collins
Stratégie	Eloise Sykes
Stratégie	Sara Barqawi
Senior Account Director	Laura Kidd
Directeur de clientèle	Ben Allan
Senior Account Manager	Libby Matthews
Responsable de la publicité (annonceur)	Karen Wint
Responsable de la publicité (annonceur)	Becca Pratt
Maison de production	Wellcom
Production Director	Mel Di Prinzio
Chef de projet	Debbie Lee
Directeur de clientèle	Dean Baker
Project Lead	Claire Hodges
Developer	Daniel Mukasa
Developer	Caroline Butterworth
Developer	Manuel Yemoh
QA Lead	James Rose
Associate Account Director, Media	Amelia Bath
Media Account Manager	Beth Moss
Agence Média	EssenceMediacom
Agence Média	Bountiful Cow
Agence Média	Ocean Outdoor
Agence Média	MiQ
Agence Média	Hawk