All inclusive - "First Choice"

SiD@RKCR/Y&R

SiD@RKCR/Y&R London, Royaume-Uni

10084

Titre	First Choice
Agence	SiD@RKCR/Y&R
Campagne	First Choice
Annonceur	First Choice Group
Marque	All inclusive
Date de première diffusion/publication	2015 / 12
Secteur d'activité	Destinations (Pays & Lieux)
Synopsis	The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach. The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand.
Type de média	Télévision
Longueur	90 seconds
Montage	Final Cut
Post production	MPC LDN
Directeur de la création	Mark Roalfe
Directeur de création	Nicola Wood
Directeur de création	Andy Forrest
Business Director	Ben Caulfield
Producteur, agence	Danielle Sandler
Photographe	Heather Favell
Producteur	Jonathan Herman
Maison de production	Blink London
Producteur	Andrew Studholme
Monteur	Joe Guest
Musique / son	Tom
Directeur de la photo	Simon Chaudoir
Agence Média	MediaCom
Médias sociaux	360i