| Titre | Reinvent Giving |
| Agence | BBDO San Francisco |
| Campagne | Keep Reinventing |
| Annonceur | Hewlett-Packard |
| Marque | HP |
| Date de première diffusion/publication | 2016 / 12 |
| Secteur d'activité | Electronique grand public, audiovisuel |
| Synopsis | An aspiring rock musician can’t share his passion for music with his brother, who is deaf. When the young deaf man attends concerts, he only sees crowds and chaos. But in his dreams, he’d love to be a musician too. Next, we see the musician inviting his brother downstairs, where he has a very special gift: a guitar rigged up to banks of lights. When the deaf brother strikes a chord, the lights blaze. Thanks to HP technology, he can experience the power of music for the first time. With HP, reinvent giving. |
| Type de média | Télévision |
| Longueur | |
| Producteur | Amanda Moody |
| Planneur stratégique | David Murray |
| Réalisateur | Audrey Melofchik |
| Management Supervisor | Diana Wolff |
| Head of Integrated Production | Louise Doherty |
| Group Account Director | Elana Shea |
| Directeur de création | Jakub Szymanski |
| Directeur de création | Alex Stainton |
| Concepteur / rédacteur | Adam Balogh |
| Responsable de la stratégie | Tim Millar |
| Responsable de la création | Matthew Miller |
| Responsable de la création | David Lubars |
| Directeur artistique | Jason Moussalli |
| Chef de groupe | Nivie Roberts |
| Son | Big Foote |
| Producteur | Aimée Hinkley |
| Monteur | Andrea Macarthur |
| Montage | Lost Planet |
| Effets spéciaux | The Mill Los Angeles |
| Maison de production | Rattling Stick US |
| Producteur délégué | Polly Ruskin |
| Réalisateur | Sara Dunlop |
| Business Affairs Manager | Rodney Hameroff |
| Communications Planner | Heidi Keel |
| VFX Producer | Karina Slater |
| Coloriste | Adam Scott |
| Mix Company | Lime Studios |
| Sound Mix and Design | Matt Miller |
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