| Titre | Micropolitics: Suzy’s Beauty Salon |
| Agence | J. Walter Thompson Dubai |
| Campagne | Micropolitics |
| Annonceur | Mada Masr |
| Marque | Mada Masr |
| Date de première diffusion/publication | 2017 / 2 |
| Secteur d'activité | Presse, médias, actualités en ligne |
| Synopsis | The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Suzy’s Beauty Salon”, paints a vivid picture of the inner-workings of a beauty salon. It explores topics like power relations, ideologies, larceny, sleaze etc., words often associated with Politics, but shown through a more familiar lens. The concept Micropolitics, required the director to intimately capture the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. Thefluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself. |
| Type de média | Télévision |
| Longueur | |
| Directeur de création | Guatam Wadher |
| Directeur de création | Akhilesh Bagri |
| Directeur de la création | Marco Bezerra |
| Responsable de la production | Heather McDonald |
| Producteur | Aly Seifelnasr |
| Producteur exécutif | Manasvi Gosalia |
| Producteur | Steve Gergess |
| Producteur exécutif | Wadih Safieddine |
| Monteur | Neelay Shah |
| Réalisateur | Nalle Sjöblad |
| Directeur de la photo | Damoun Ghawi |
| Concepteur / rédacteur | Akhilesh Bagri |
| Directeur artistique | Gautam Wadher |
| Chef de projet | Aly Seifelnasr |
| Directeur Général | Sabry Mohammed |
| Responsable de la création | Chafic Haddad |
| Chef de projet | Maria Jose Suarez Viacava |
| Sociéte de création sonore | Mango Jam Studios |
Plus de réalisations
VOIR TOUSUnder 14 Handball Team
- MARQUE:
- Mada Masr
- AGENCE:
- J. Walter Thompson Dubai
Justified War or Injustice?
- MARQUE:
- Al Jazeera
- AGENCE:
- Ogilvy UAE
Our Strengh is in our Diffencies
- MARQUE:
- Al Jazeera
- AGENCE:
- Ogilvy UAE
Too Depressing
- MARQUE:
- du
- AGENCE:
- Leo Burnett Middle East & North Africa
Too Complicated
- MARQUE:
- du
- AGENCE:
- Leo Burnett Middle East & North Africa
Boring
- MARQUE:
- du
- AGENCE:
- Leo Burnett Middle East & North Africa
Scary
- MARQUE:
- du
- AGENCE:
- Leo Burnett Middle East & North Africa