Titre | Too Silly |
Agence | Leo Burnett Middle East & North Africa |
Campagne | du Tuesday - The two for one tickets campaign |
Annonceur | DU Telecom |
Marque | du |
Mise en ligne | Avril 2015 |
Secteur d'activité | Télécommunications |
Synopsis | In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers. |
Type de média | Télévision & Cinéma |
Longueur | |
Responsable de la création | Bechara Mouzannar |
Directeur de création | Abraham Varughese |
Réalisateur | Ali Ali |
Concepteur / rédacteur | Maged Nassar |
Réalisateur | Maged Nassar |
Chef de groupe | Saad Yusuf |
Directeur de la publicité | Ahmed Zaki |
Planneur stratégique | Saad Yusuf |
Producteur, maison de production | Manasvi Gosalia |
Cinématographie | Pierre Mouarkech |
Directeur de la photo | Pierre Mouarkech |
Post production | Karim Mira |
Maison de production | Deja Vu |