du - "Too Insulting"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirats Arabes Unis

9704

Titre	Too Insulting
Agence	Leo Burnett Middle East & North Africa
Campagne	du Tuesday - The two for one tickets campaign
Annonceur	DU Telecom
Marque	du
Mise en ligne	Avril 2015
Secteur d'activité	Télécommunications
Synopsis	In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers.
Type de média	Télévision & Cinéma
Longueur	77 seconds
Responsable de la création	Bechara Mouzannar
Directeur de création	Abraham Varughese
Réalisateur	Ali Ali
Concepteur / rédacteur	Maged Nassar
Réalisateur	Maged Nassar
Chef de groupe	Saad Yusuf
Directeur de la publicité	Ahmed Zaki
Planneur stratégique	Saad Yusuf
Producteur, maison de production	Manasvi Gosalia
Cinématographie	Pierre Mouarkech
Directeur de la photo	Pierre Mouarkech
Post production	Karim Mira
Maison de production	Deja Vu