| Titre | Your Jersey. Your Flag. |
| Agence | FP7/CAI |
| Campagne | Coke Acn |
| Annonceur | Coca-Cola Company |
| Marque | Coke Red |
| Mise en ligne | Décembre 2016 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Synopsis | Rooted in this unspoken truth, our idea flourished when Coca-Cola decided to highlight a worrying observation. How were Egyptians wearing other countries’ jerseys and not their own? As silly as it seemed, as indicative as it was to so much more. Egyptians not wearing their national jerseys was a sign of apathy and disloyalty. We needed to wake Egyptians up. It was time to start wearing our jerseys again. Our message was simple, if you’re really Egyptian, you won’t wear another jersey, give us any other jersey you have, and we’ll replace it with an Egyptian one. Be it authentic or fake, any jersey could be replaced with Coca-Cola. The initiative would be a win win for all, as our consumers got their new jerseys and the collected old ones would be recycled into duvets for the homeless to use in rural areas in the Delta region. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Ahmed Hafez Youness |
| Directeur de création | Maged Nassar |
| Réalisateur | Maged Nassar |
| Directeur de création | Rami El Kerdani |
| Infographiste | Mohamed Abdel Hamid |
| Business Manager | Ahmed Fayez |
| Concepteur / rédacteur | Rana Kahiry |
| Directeur de clientèle | Sara Sherif |
| Infographiste | Mostafa Abdelmawla |
| Concepteur / rédacteur | Sabrina Ghoneimi |
| Chef de groupe | Ahmed El Shimy |
| Chef de groupe | Aslan Tarek |
| Chef de groupe | Hend Ali |
| Producteur | Heba Radwan |
| Producteur | Inas Nagy |
| Producteur | Moayad El Shenawy |
| Directeur artistique | Assem Ali |
| Directeur de la photo | Ahmed Tahoun |
| Producteur exécutif | Begad Omran |
| Producteur | Ahmed Azmi |
| Producteur délégué | Naga Faied |
| Coloriste | Karim Mira |
| Monteur | Amr Rabee |
| Compositeur de musique | Wael Alaa |
| Sound Designer | Hosny Ali |
| Habilleuse / styliste | Nada Adel |
| Voix-off | Islam Hossam |
| Digital Media | Hadil El Zanaty |
| Digital Media | Nadine Zaitoun |
| Studio Manager | Ahmed Saleh |
| Associate Media Director | Salma Shedid |
| General Manager | Karim Tawfik |
| Responsable média | Nariman Ebrashy |
| Responsable média | Yousra Badr |
| Media Supervisor | Adham Gawish |
Plus de réalisations
VOIR TOUSThe Mobster
- MARQUE:
- Floward
- AGENCE:
- Impact BBDO
The Mad Queen
- MARQUE:
- Floward
- AGENCE:
- Impact BBDO
The Robbery
- MARQUE:
- Floward
- AGENCE:
- Impact BBDO
Fear
- MARQUE:
- Dosy
- AGENCE:
- Leo Burnett Middle East & North Africa
The Restaurant
- MARQUE:
- Protergia
- AGENCE:
- The Newtons Laboratory
TOUBA: THINGS WE DO FOR DEBT - The Commercial
- MARQUE:
- TOUBA
- AGENCE:
- Impact BBDO
TOUBA: THINGS WE DO FOR DEBT - The Shoutout
- MARQUE:
- TOUBA
- AGENCE:
- Impact BBDO
Blast To The Past
- MARQUE:
- HungerStation
- AGENCE:
- VML Riyadh (Wunderman Thompson)