Karim Mira
Founder at Lizard
Greece, Grèce
TitreStairs
Agence
Campagne No One Takes You in to Account, so We’re Giving You Your First Account.
Annonceur Egbank
Marque Egbank
Date de première diffusion/publication 2017
Secteur d'activité Banque, finance, droit et assurance
Philosophie The film shows a typical university student Raouf Abdel Raouf, otherwise known as Oufa standing on his apartment stairs flirting with his neighbor, attempting to make small talk and obviously wanting to ask her out. As he slowly gears in to seal the deal his father appears, climbing up the stairs with loads of grocery bags. As the father sees his son, he pauses on the stairs, drops the bags by Oufa’s feet and nonchalantly tells him to take the bags upstairs, not forgetting to inform him about the box of sodas in the car. The father leaves an embarrassed Oufa standing on the stairs with his girl crush and the film ends with a single promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”
Type de média Digital
Longueur
Executive Creative Director
Creative Director
Copywriter
Art Director
Concepteur / rédacteur
Group Account Director
Account Supervisor
Account Executive
Head of Digital and Social Media
Digital Account Executive
Head of Strategic Planning
Head of Film Production Department
Producer
Director
DOP
Executive producer
Producer
Production Manager
Line Producer
Production Coordinator
1st Assistant Director
1st Assistant Director
2nd Assistant Director
Art Director
Stylist
Colorist
Editor

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