Egbank - "Juice"

FP7/CAI

FP7/CAI Cairo, Egypte

Awards

7016

Marque: Egbank
Pays: Egypte

Annonceur: Egbank

Titre	Juice
Agence	FP7/CAI
Campagne	No One Takes You in to Account, so We’re Giving You Your First Account.
Annonceur	Egbank
Marque	Egbank
Date de première diffusion/publication	2017
Secteur d'activité	Banque, finance, droit et assurance
Philosophie	A typical family outing in Egypt always ends at the neighborhood juice stand. Raouf Abdel Raouf, also known as Oufa is with his family ordering juice. His father initiates the order by stating that he’ll have mango juice, and proceeds to take orders from the rest of the family. Everyone chooses mango, but Oufa would prefer sugar cane. The father looks at the vendor and orders 5 mango juices, completely disregarding Oufa’s request for sugar cane. The father looks back at his son scolding him for ordering sugar cane, because who orders sugar cane. In silent rebellion, Oufa mumbles almost to himself that he’s allergic to mango. But as usual, the mumble is barely heard and definitely unconsidered by his father. Oufa, pouts in self-pity as the film ends with one single promise from EBANK, “No one takes you in to account, so we’re giving you your first account.”
Type de média	Digital
Longueur	22 seconds
Executive Creative Director	Ahmed Hafez Younis
Creative Director	Amr Haddad
Copywriter	Mohamed Bary
Art Director	Sherif Fouad
Concepteur / rédacteur	Hussein Diaa
Group Account Director	Hisham Nagy
Account Supervisor	Hatem El Rashidi
Account Executive	Farid Sayed
Head of Digital and Social Media	Rania El Bakry
Digital Account Executive	Yasmine Kamal
Head of Strategic Planning	Naila Fattouh
Head of Film Production Department	Heba Radwan
Producer	Omar Gawdat
Director	Ali Ali
DOP	Pierre Mouarkch
Executive producer	Begad Omran
Producer	Mahmoud Derbala
Production Manager	Mohamed Sabry
Line Producer	Nada Faied
Production Coordinator	Engy Emad
1st Assistant Director	Dzovig Torikian
1st Assistant Director	Renad Tarek
2nd Assistant Director	Nada Salama
Art Director	Assem Ali
Stylist	Engy el Mor
Colorist	Karim Mira
Editor	Amr Rabei