Orange - "Now or Never"

FP7/CAI

FP7/CAI Cairo, Egypte

Awards

22375

Marque: Orange
Pays: Egypte

Annonceur: Orange

Titre	Now or Never
Agence	FP7/CAI
Campagne	Now or Never
Annonceur	Orange
Marque	Orange
Date de première diffusion/publication	2017
Secteur d'activité	Télécommunications
Synopsis	The music video features a bunch of elderly but devoted Egyptian football fans singing with melancholic agony. Why? Because their team hasn’t qualified for the World Cup in the last 28 years. Now these senior fans, watching from intensive care units and in between popping meds, have only one wish: to see their team play in the World Cup one last time! These elderly football fans have one foot in the grave, but they're still singing because a not-so-secret wish is keeping them alive. The wish to see the Egyptian national team qualify for the World Cup for the first time in 28 years. If the team pull it off, the super seniors will be able to watch them play in a World Cup match before it's too late.
Philosophie	The music video features a bunch of old time, devout, Egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.
Type de média	Digital
Longueur	105 seconds
Creative Director	Maged Nassar
Copywriter	Akram Negm
Copywriter	Hashem el Soukary
Song Writer	Mohamed ELGhamrawy
Art Director	Shady Allam
Group Account Director	Sondos Effat
Account Director	Raghda El Maghrabi
Account Manager	Ramy Raafat
Account Supervisor	Heidi Felfela
Head of Strategic Planning	Naila Fattouh
Head of Film Production Department	Heba Radwan
Agency Producer	Moayad el Shennawy
Agency Producer	Omar Gawdat
Agency Producer	Aslan Tarek
Director	Maged Nassar
DOP	Pierre Mouarkch
Producteur exécutif	Begad Omran
Producer	Ahmed Azmi
Production Manager	Mohamed Sabry
Coordinateur de production	Engy Emad
Assistant Producer	Ahmed Allam
Assistant Réalisateur	Amr Berry
Assistant Réalisateur	Ramy Naseif
Directeur artistique	Assem Ali
Stylist	Nada Adel
Makeup Artist	Iniaki Maestre
Photographer	Batool El Daawi
Coloriste	Karim Mira
Editor	Amr Rabei
Post Line Producer	Omnia Metwalli
Composer	Wael Alaa
Sound designer	Hosny Ali
Graphics	Squids Visual Arts