| Titre | There's a Glass & a Half in Everyone: Laptop |
| Agence | VCCP |
| Campagne | There's a Glass & a Half in Everyone |
| Annonceur | Mondelez International |
| Marque | Cadbury |
| Date de première diffusion/publication | 2023 / 10 |
| Secteur d'activité | Confiserie de sucre et de chocolat |
| Synopsis | Cadbury Dairy Milk has today launched its first audio ads celebrating real life moments of generosity as part of its ongoing ‘There’s a Glass and a Half in Everyone’ campaign, the series of five stories was created by global agency of record VCCP London. Each 60” radio ad tells the story of a genuine moment of kindness drawn from across the UK. To showcase the power of generosity, the campaign uses an innovative 60 second media buy by Publicis Media to disrupt the usually cluttered ad breaks and allow the heartwarming acts of kindness to get the airtime they deserve and have listeners stop in their tracks to listen. This is the first time the campaign has been extended to audio ads and posed a fresh challenge to the team in replicating the warmth and feelgood spirit of the AV campaign on the radio. To do this they continued the storytelling formula which was the focus of the AV campaign and selected their favourite stories of everyday generosity, which were retold by voiceover artist and actor Aisling Loftus. The team avoided the use of sound effects to allow the stories to deliver their simple message with greater impact. Whilst the ads have no mention of chocolate they proudly demonstrate Cadbury’s values and show how generosity brings people together. |
| Type de média | Radio |
| Longueur | |
| Advertising Agency | VCCP |
| Responsable de la publicité (annonceur) | Joel Cadbury |
| Directeur de création | Simon Connor |
| Directeur de la création | Jonny Parker |
| Directeur de la création | Chris Birch |
| Equipe créative | Aly Golani |
| Equipe créative | Emma Jackson |
| Business Director | Charlie Griffith |
| Group Planning Director | Ollie Gilmore |
| Maison de production | Factory Studios |
| Producteur | Gaynor Goldring |
| Producteur | Gerda Aleksandraviciute |
| Producteur créatif | Gaynor Goldring |
| Directeur de clientèle | Will Hazelton |
| Responsable de budget agence | Maddie Jones |
| Stratégie | Charlotte O’Brien |
| Media Buying Agency/Media Planner | Publicis Media |
| Planneur Media | Lynne Quinn |
| Planneur Media | Lauren Nolan |
| Planneur Media | Kate Osbourne |
| Voice Talent | Aisling Loftus |
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