| Titre | The Gift |
| Brief | Inspired by the true spirit of Christmas, the gift of giving, we wanted to remind people that it has been the NHS staff who have shown the nation what giving really means. We wanted to use the Christmas season as an opportunity to remind people of those who have given everything to save others. The 90” hero film we created beautifully captures the selfless work of NHS staff. The story follows an elderly man in hospital as he is nursed back to health by NHS nurses and doctors, allowing him to make a full recovery just in time for Christmas. When the big day arrives our hero nurse receives a special ‘thank you’ present as she realises who her patient really was… |
| Agence | Iris |
| Campagne | The Gift |
| Annonceur | NHS Charities Together |
| Marque | NHS Charities Together |
| Date de première diffusion/publication | 2020 / 12 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Slogan | The Gift |
| Synopsis | ‘The Gift’ is NHS Charities Together’s first-ever Christmas campaign. The work highlights the amazing work of NHS staff battling Covid-19, and has been created in partnership with major brands such as Starbucks, Marmite & Co-op to help raise vital funds for the NHS Covid Appeal. |
| Type de média | Film Web |
| Longueur | |
| Bande son | 'People help the people' by Birdy |
| Plus d'info | https://www.nhscharitiestogether.co.uk/christmas/ |
| Chief Marketing Officer (CMO) | Amy Bryson |
| Maison de production | Sweetshop |
| Réalisateur | Nicolas Jack Davies |
| Producteur exécutif | Morgan Whitlock |
| Producteur exécutif | Justin Edmund-White |
| Producteur, maison de production | Jessica Wylie |
| Directeur de la production | Manuela Sanchiz Garin |
| Monteur | Billy Mead |
| Colourist | Simone Grattarola |
| Time Based Arts | Simone Grattarola |
| Effets spéciaux | No. 8 |
| Son | Sam Robson |
| Music Supervision | Theodore music |
| Group Account Director | Vicky Marlow |
| Group Account Director | Grant Hunter |
| Directeur de création | Daryl Corps |
| Equipe créative | Filipa Mauricio |
| Equipe créative | Michael Boszko |
| Directeur des Stratégies | Chris Whitsun |
| Directeur des Stratégies | Tom Edwards |
| Head of Moving Image Production | Michael Hanney |
| Head of Moving Image Production | Michael Hanney |
| Integrated Producer | Kirk Mechen |
| Designer | Darren Mael |
| Head of Design | Lolly Marsh |
| Head of Design | Phil Scaman |
| Head of PR | Fran Derry |
| Trade PR | Rachel Geraghty |
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