Currys PC World - "Pina Colada"

AMV BBDO

AMV BBDO London, Royaume-Uni

7995

Titre	Pina Colada
Agence	AMV BBDO
Campagne	Tech for the life you dream of…
Annonceur	PC World
Marque	Currys PC World
Date de première diffusion/publication	2015 / 3
Secteur d'activité	Ordinateurs personnels, PDAs & calculatrices
Slogan	tech for the life you dream of
Synopsis	AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”
Philosophie	In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of” followed by “and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.
Type de média	Télévision
Longueur	58 seconds
Directors	The Bobbsey Twins From Homicide
Directeur de la création	Alex Grieve
Directeur de la création	Adrian Rossi
Producteur	Andrew Studholme
Maison de production	Blink London
Producteur exécutif	James Bland
Producteur, agence	Polly Lowles
Directeur de création	Clark Edwards
Directeur de la photo	Christopher Sabogal
Monteur	Ed Cheeseman
Post production	The Mill London
Concepteur / rédacteur	Clark Edwards
Agency Planner	David Edwards
Agency Planner	Sarah Sternberg
TV Producer	Polly Lowles