Play Sports - "The Preroll Football Match"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgique

6325

Titre	The Preroll Football Match
Agence	TBWA\Brussels
Campagne	The Preroll Football Match
Annonceur	Play Sports
Marque	Play Sports
Date de première diffusion/publication	2017 / 7
Secteur d'activité	Culture, loisirs et sports
Synopsis	To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend.
Type de média	pré-roll
Longueur	97 seconds
Directeur de création	Jeroen Bostoen
Directeur artistique	Greg Van Buggenhout
Concepteur / rédacteur	Olaf Meuleman
Head of Digital	Gert Pauwels
Web Developer	Diederik Van Remoortere
Direction commerciale/Conseil client	Jochen De Greef
Direction commerciale/Conseil client	Tom Eilers
Direction commerciale/Conseil client	Max Fauconnier
Chef de projet digital	Ken Kools
Chef de projet digital	Stijn Dupas
Directeur média	Christine Brone
Digital Strategy Director	Wouter Van Den Ameele