| Titre | The Wave |
| Agence |
Havas Paris
|
| Campagne |
Road Maps
|
| Annonceur |
Michelin
|
| Marque |
Michelin
|
| Date de première diffusion/publication |
2014 / 4
|
| Secteur d'activité | Transports, voyages & tourisme
|
| Synopsis | Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences. |
| Philosophie | We're not talking about maps, but about the possibilities they offer. In close collaboration with the artist Matthew Cusick, we offer a reinterpretation of our maps to raise the journey to the level of an art. Yes, maps are created so that you can look elsewhere |
| Type de média |
Presse & publications
|
| Plus d'info | http://www.havas360.com/fr/ |
| Directeur de la création |
Thomas Derouault
|
| Directeur de création |
Alban Penicaut
|
| Directeur artistique |
Marielle Postec
|
| Concepteur / rédacteur |
Florent Roux
|
| Directeur Général |
Matthieu Habra
|
| Producteur, agence |
Anne Mascorda
|
| Producteur, agence |
Cécile Ousset
|
| Directrice commerciale |
Ophélie Dumay
|
| Illustrateur |
Matthew Cusick
|
