| Titre | Message Barter |
| Agence | Ogilvy India |
| Campagne | Message Barter |
| Annonceur | The Akanksha Foundation |
| Marque | Akanksha |
| Date de première diffusion/publication | 2013 / 9 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Slogan | How kids 'forced' celebrities to campaign for them |
| Synopsis | What do you do when you don't have money for advertising? You 'force' the country's biggest celebrities to campaign for you :)Here's what Akanksha, an NGO in Mumbai, did to tell more and more people that they needed teachers for their schools. |
| Philosophie | Akanksha's kids spread a message for India's biggest celebrities and asked them to spread one for them in return. |
| Problème | Akanksha, an NGO that provides free education to 5000 underprivileged kids, was looking for a cost effective idea to spread awareness about their need for teachers |
| Résultat | 18 million people reached at no cost Traffic to Akankahs's website went up 4 times Teacher application went up 2.5 times. |
| Type de média | Digital |
| Longueur | |
| Plus d'info | akanksha.org |
| Concepteur / rédacteur | Jigar Fernandes |
| Concepteur / rédacteur | parth gadhia |
| Directeur artistique | rakesh jha |
| Directeur de création | kiran antony |
| Directeur de création | shahrukh irani |
Plus de réalisations
VOIR TOUSMeet The Dumbest Creature on The Planet
- MARQUE:
- The Hindu
- AGENCE:
- Ogilvy India