Managing Partner / Creative Founder
at
Airbag Productions, Melbourne
Melbourne, Australie
| Titre | For every Bachelor and Bachelorette |
| Agence | Leo Burnett |
| Campagne | 'For every Bachelor and Bachelorette' |
| Annonceur | Australian Equality Campaign |
| Marque | Australian Equality Campaign |
| Mise en ligne | Février 2019 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | With a single donated media spot during the finale of The Bachelor, we hijacked a popular reality TV moment to inspire Australians to vote Yes to legalising same-sex marriage. We identified a significant moment in time - the arrival of postal voting ballots on September 14, and the show's finale that same night. We created a film to target this perfect opportunity for maximum impact. Created with zero production budget and zero media spend, the film was widely shared on social media, upstaging the show’s grand finale and creating huge conversation in the media that night and in the days following. |
| Type de média | Télévision & Cinéma |
| Directeur de création | Andrew Woodhead |
| Directeur de création | sarah mcgregor |
| Maison de production | Airbag |
| Réalisateur | Adrian Bosich |
| Producteur, maison de production | Martin Box |
| Producteur, agence | Eliza Malone |
| Responsable de la création | Jason Williams |
| PDG | Melinda Geertz |
| Equipe créative | Katarina Matic |
| Directeur de clientèle | Rhys Thomas |
| RP | Katy Denis |
| Post production | Nick Venn |
| Producteur délégué | Megan Glass |
| Editorial Producer | Olivia Carolan |
| Assistant Monteur | Damien Magee |
| Assistant Monteur | Lucas Baynes |
| Grade | Manimal |
| Online Studio | Manimal |
| Grade | Ryan Brett |
| Grade | Chelsea Nieper |
| Online Producer | Chelsea Nieper |
| Son | Nylon - Simon Lister |
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