| Titre | Behind Fashion |
| Agence | BBDO Düsseldorf GmbH |
| Campagne | Behind Fashion |
| Annonceur | People for the Ethical Treatment of Animals PETA |
| Marque | PETA |
| Mise en ligne | Avril 2016 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Philosophie | The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. |
| Problème | This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la publicité (annonceur) | Hendrik Thiele |
| Responsable de la création | Darren Richardson |
| Responsable de la création | Wolfgang Schneider |
| Directeur Général Création | Kristoffer Heilemann |
| Directeur de création | Fabiano Oliveira |
| Directeur artistique | Thiago Di Gregorio |
| Directeur artistique | Ailton Henriques |
| Concepteur / rédacteur | Sebastian Steller |
| Concepteur / rédacteur | Sid Guha |
| Illustrateur | Jil-Marie Lang |
| Directeur artistique | Ailton Henriques |
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