| Titre | SOUND OF HONDA / AYRTON SENNA 1989 |
| Agence | Ad Dentsu Tokyo Inc. |
| Campagne | SOUND OF HONDA / AYRTON SENNA 1989 |
| Annonceur | Honda Motor Co., Ltd. |
| Marque | Honda |
| Date de première diffusion/publication | 2013 / 12 |
| Produit | INTERNAVI |
| Secteur d'activité | Secteur automobile |
| Slogan | The power of dreams. |
| Philosophie | Driving data brings back Senna's fastest lap from 24 years ago.Senna set the world's fastest lap while qualifying for the 1989 Japanese Grand Prix. On board his machine was Honda's telemetry system that recorded acceleration and engine data. Using this data and latest technology, we re-enacted that lap with engine sounds and LEDs on 5,807-meter long Suzuka circuit. The sound coming from the engine of Senna's F1 machine was re-created by combining Senna's driving data from 1989 with engine tones recorded today. Hundreds of networked speakers placed along the race line brought back the dynamic F1 sound. LED lights synchronised with Senna’s location. |
| Résultat | Right after its launch, this project became a sensation and was covered by media from Japan as well as Brazil, Europe, the US and other regions with zero PR or media budget. Becoming the most watched YouTube video by an automobile company in Japan’s history as well as the most watched viral video two weeks in a row worldwide. We received countless comments filled with emotions from viewers all over the world for Honda and Senna. |
| Type de média | Etude de cas |
| Longueur | |
| Marché | Japon |
| Directeur artistique | Yu Orai |
| Directeur de création | Kaoru Sugano |
| Concepteur / rédacteur | Sotaro Yasumochi |
| Concepteur / rédacteur | Nadya Kirillova |
| Creative Technologist/Planner | Kyoko Yonezawa |
| Promoter | Misa Ueda |
| Account Director | Takao Kaburaki |
| Account Director | Takuma Sato |
| Account Director | Sungwon Kim |
| Account Director | Takashi Hirano |
| Producteur | Masafumi Fujioka |
| Producteur | Ryoko Toyama |
| Directeur de la production | Kenya Miyashiya |
| Directeur de la production | Hinako Hirata |
| Digital Producer | Haruhiko Ishikawa |
| Réalisateur | KOSAI |
| Directeur de la photo | Senzo Ueno |
| Chef éclairagiste | Yosuke Kai |
| Responsable client | Daito Manabe |
| Responsable de budget agence | Daito Manabe |
| LED Installation | Hidenori Chiba |
| LED Installation | Satoru Higa |
| LED Installation | Tomoaki Yanagisawa |
| LED Installation | Muryo Honma |
| Sound Director | Taeji Sawai |
| Sound Designer | Tomoyuki Kawamura |
| Sound Engineer/Mixing Engineer | Mitsuru Tajika |
| Chef de groupe création | Erito Ayak |
| Sound System | Masaaki Azuma |
| Mixing Engineer | Sakura Seya |
| Mixing Engineer | Tomohiro Endo |
| Responsable client | Ken Imamura |
| Responsable client | Akihiro Mikawa |
| Responsable client | Hiroaki Sawato |
| Monteur | Tomohiro Endo |
| Monteur | Sakura Seya |
Plus de réalisations
VOIR TOUSEndless Dawn
- MARQUE:
- Suntory Tennensui
- AGENCE:
- Dentsu Inc.
Mogari-Bune/Higashi
- MARQUE:
- YAKUSHIMA TREASURE
- AGENCE:
- Dentsu Craft
Yakushima Treasure Another Live From Yakushima (Trailer)
- MARQUE:
- Oorutaichi and Wednesday Campanella
- AGENCE:
- Dentsu Craft
One Race
- MARQUE:
- New National Stadium Japan
- AGENCE:
- Dentsu Inc.
Mori Building Brand movie DESIGNING TOKYO
- MARQUE:
- Mori Building
- AGENCE:
- Dentsu Inc.
CeBIT 2017 Opening Ceremony | Japan Show Act
- MARQUE:
- CeBIT
- AGENCE:
- Dentsu Inc.
Redefining Distance
- MARQUE:
- NTT Docomo 5G MOBILE NETWORK TECHNOLOGY
- AGENCE:
- Dentsu Inc.
A Conversation with Brian Eno/ The Ship
- MARQUE:
- Beatink
- AGENCE:
- Dentsu Inc.