Titre | Interview PSA |
Agence | DDB Canada |
Campagne | EmployAbility |
Annonceur | Canadian National Institute for the Blind |
Marque | CNIB |
Mise en ligne | Octobre 2016 |
Secteur d'activité | Associations d'information et de lutte contre la maladie |
Slogan | Have you ever wondered how you would do your job if you lost your sight? |
Philosophie | The campaign launches on the heels of a new Ipsos survey that revealed that, if faced with two fully qualified candidates, 70 per cent of Canadians would hire a sighted job candidate over a blind one. Vision loss can happen to anyone, at any age – and when it does, it can have a serious, negative impact on employment potential. According to CNIB, there are half a million Canadians who are blind or partially sighted. Of these, over 100,000 are working-age adults. The employment rate among Canadians with vision loss is strikingly low: 38 per cent versus 73 per cent for people without a disability. And approximately half of Canadians who are blind or partially sighted live on a low income of $20,000 a year or less. |
Type de média | Télévision & Cinéma |
Longueur | |
Maison de production | Untitled Films |
Directeur de création associé | Daryl Gardiner |
Directeur de la photo | James Gardner |
Responsable de la création | Cosmo Campbell |
Directeur de la création | Dean Lee |
Monteur | Matthew Griffiths |
Réalisateur | Aleysa Young |
Chef de projet | Matthew Sy |
Producteur, agence | Matthew Sy |
Directeur artistique | Kelsey Hughes |
Online Editor | Peter Debay |
Concepteur / rédacteur | Aisling Penco |
Chef de groupe | Elisabeth Blackburn |
Producteur délégué | Jason Friedman |
Post production | Cycle Media |