| Titre | The Last Search |
| Agence | B&L Propaganda |
| Campagne | The Last Search |
| Annonceur | Movimento Bandeiras Brancas |
| Marque | Campaign Against Pedophilia |
| Date de première diffusion/publication | 2015 / 3 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Synopsis | The idea is to find out who really looks for search engines on the internet pictures of naked girls and alert them with an impact message. For that disclosed a false report in an online newspaper about an alleged 12-year-girl who posed nude to raise and pay for your long awaited trip to Disney. In the news there was a link for the "alleged photos". Several curious clicked to see what it was, with the curious help we were able to rank the news page on the first page of google when someone searches for some photo of naked child. Users seeking photos of children through browsers, entered the link where there is a Faceconnect, and it got the names, emails and photos of people. The Facebook Application put the picture of these people behind a fence and warned about crime. After collecting the data, filter it and get in touch with about 1600 people where indicated places and specialists to be able to treat. |
| Philosophie | Create a campaign against the consumption of child pornography that not only reach, but aware and make possible pedophiles seek specialized treatment. And warn internet users to share the Internet child pornography, is a crime. The idea is to try to get the most amount of people actually seeking photos and videos of naked children on the Internet through search engines and display them to treatments. |
| Problème | Pedophilia is taboo in many parts of the world. Brazil is the country that consumes more child pornography on the internet. Hardly anyone is declared as pedophile, and find these people can actually be quite difficult. Many people do not know they own or share pictures of naked children on the internet is a crime. |
| Résultat | Even without investing 1 cent in the media, because it is a secret campaign reached more than 70 thousand people with our message and indicates places to treatments for over 1600 people exceeding all our expectations. The first step to making the disease is always self-diagnosis experts to help to make the treatment. In Brazil few places treat this kind of disease to be very difficult to find pedophiles. We received feedback from many people saying how much they help to take their first steps. We managed to save families preventing people from committing crimes and avoid traumas of several children that could last a lifetime. |
| Type de média | Brand Content |
| Longueur | |
| Plus d'info | www.thelastsearch.bandeirasbrancas.com.br |
| Technology Department | Lucas Barbosa |
| Editeur | Sensacionalista.com.br |
| Creative Director | Bruno Barbosa |
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