CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION - "Can Not Wait "

Havas China

Havas China Shanghai, Chine

Awards

7849

Marque: CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Pays: Chine

Annonceur: CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION

Titre	Can Not Wait
Agence	Havas China
Campagne	Can Not Wait
Annonceur	CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Marque	CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
Date de première diffusion/publication	2016 / 12
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas.
Résultat	After the movie, they could directly sign up to be organ donors.
Type de média	Télévision
Longueur	130 seconds
Responsable de la création	Ben Sun
Directeur de la création	Shangyong Yang
Directeur de création	Jack Xuan
Concepteur / rédacteur	Kiddy Wang
Concepteur / rédacteur	Emily Liu
Directeur artistique	Lyon Liao
Directeur artistique	Hanmin Ming
Directeur artistique	Will Yang
Directeur artistique	Roc Wong
Director	Jinyu Li
Producer Director	Koko Huang
Producer Director	Coco Dai
Directeur de la photo	Pingyi Fang
Caméraman	Suqiang Zhang
Caméraman	Bolin Li
Producer	Zhenghua Wong
Producer	Xuefeng Sun
Producer	CC Wang
Producer	Bobby Yang
Assistant Director	Marshal Chen
Monteur	Fang Wang
Assistant Réalisateur	Stephen Mark
Lighting	Chang Ching Chung
Lighting	Huaisuo Zhao