Interview(s) de Luis Paulo Gatti
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
It is always interesting to share with people of our industry an point of view about the best work produced in the last months. I had the opportunity to work in 3 very different markets (South America, Middle East and Europe) and I want to bring what I learned from these cultural differences.
What impact do you think the event might have on the industry?
Analyzing the present is a way of understanding the future.
Especially in times as special as the one we are living now.
Especially in times as special as the one we are living now.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I think it's great! It helps to ''burst the bubble'' that we often enter.
What will you be looking for when you start judging the entries?
Fresh ideas that are focused on people.
What lasting impact might the current crisis have on creative work?
More than ever, creativity needs to help people and the economy. I believe that we will live a phase with reduced budgets but at the same time with ideas that touch people and motivate them to build the future.
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