Pony Malta - "She Speaks (125s)"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombie

Awards

3115

Marque: Pony Malta
Pays: Colombie

Annonceur: AB Inbev

Titre	She Speaks (125s)
Brief	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Agence	MullenLowe SSP3 Colombia
Campagne	#SheSpeaks
Annonceur	AB Inbev
Marque	Pony Malta
Mise en ligne	Décembre 2020
Secteur d'activité	Bières, cidres
Synopsis	We collected over 100 audios with speeches, interviews and interventions from some of the most influential women in history and uploaded them on the @ellashablan profile on TIK TOK, so that girls could use their words through one of the features they like to use the most: dubbing, and create content with them.We launched the movement on October 11th, International Girls' Day, and that's how the words of Michelle Obama, Ruth Bader Ginsburg, Malala Yousafzai, Isabel Allende, among many others, were in the voices of thousands of girls and teenagers in Latin America, to show them from an early age that they can become whatever they want.
Problème	TIK TOK is one of the most used platforms by girls and teenagers around the world, being a space where they follow profiles of women who end up becoming their role models. Women who influence from the way they dress to the way they talk. However, these role models sometimes do not help to release the empowerment that girls need.
Type de média	Digital
PDG	Francisco Samper
Responsable de la création	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Directeur de création	Jorge Eliecer Pinto
Directeur de création	Guillermo Siachoque
Concepteur / rédacteur	Laura Medina
Directeur de clientèle	Fabiana Manzi
Chef de groupe	Juan-Sebastián Arévalo
Digital Director	Jennifer Boshell
Brand Manager	Dubraska Arguinzonez
Planneur	Laura Torres
Responsable de la production	Jose Vicente Altamar
Création d'image	Andrés Torres
Création d'image	Julián-David González
Création d'image	Javier Cáceres
Création d'image	Nicolás Fuenmayor
Musique	Camilo-Andrés Medina