Webster Bank - "What Matters Most (Outdoor 2)"

Publicis Sapient

Publicis Sapient Boston, Etats-Unis

6418

Marque: Webster Bank
Pays: Etats-Unis

Annonceur: Webster Financial Corp.

Titre	What Matters Most (Outdoor 2)
Agence	Publicis Sapient
Campagne	What Matters Most
Annonceur	Webster Financial Corp.
Marque	Webster Bank
Mise en ligne	Août 2014
Synopsis	When customers are in line at Webster Bank, they’re rarely thinking about banking. They’re thinking about what really matters, like getting home to family. From this insight, the What Matters Most campaign was born. To bring Webster’s new brand platform to life, we asked customers what matters most – and promised to live up to it. We partnered with Harris Interactive Research Bureau to survey thousands of people in Webster’s footprint to learn what matters, in banking and in life. Then we created contextual, thought-provoking ads to showcase our survey findings across multiple channels. #WhatMattersMost was our hashtag across high engagement channels, where we revealed results in infographics and asked customers to weigh in. We generated awareness of our new positioning and tagline on billboards. And a :60 anthem television spot introduced the new Webster positioning focusing on customers and the meaning behind #whatmattersmost.
Type de média	Affichage
VP, Executive Creative Director	Barry Fiske
Directeur artistique	Brandon Osmond
Group Account Director	Amy Snelling
Directeur de création	Pete Tschudy
Senior Art Director	Josh Bean
Senior Copywriter	Lynn Bossange
VP, Chief Creative Officer	Gary Koepke
Directeur de clientèle	Francesca Sorrentino
Producteur	Cassandra Robertson-Reuter
Directeur de création associé	Kaitlin Strovink
Senior Copywriter	Emily Morgan
Designer	Meghan Armstrong
Brand Strategist	Nicole Cestaro
Chef de projet	Eric Tabone
Chef de projet	Desiree Santos
Directeur média	Jessica Smoller
Associate Media Director	Eiling Stopak
Réalisateur	Evan Dennis
Maison de production	Greenpoint Pictures