| Titre | Stay Fresh |
| Agence | Wieden + Kennedy |
| Campagne | Stay Fresh |
| Annonceur | Coca-Cola Company |
| Marque | Sprite |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Philosophie | Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people's lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers. |
| Type de média | Film Web |
| Longueur | |
| Maison de production | Joint |
| Audio | Evil Twin Music |
| Christian Balzano | |
| Eduardo Barbosa | |
| Effets spéciaux | Thais Bonizzi |
| Directeur exécutif | Regiani Pettinelli |
| Réalisateur | Felipe Paiva |
| Réalisateur | Jose Ferraz |
| Réalisateur | Ilan Wainstein |
| Illustrateur | Felms |
| Illustrateur | Felipe Paiva |
| Illustrateur | Guma Nutinski |
| Equipe créative | Felipe Paiva |
| Equipe créative | Jose Ferraz |
| Equipe créative | Rafael Melo |
| Directeur de la création | Eduardo Lima |
| Directeur de la création | Renato Simões |
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