Level Head / Flint Eye - "Brand New Beers, Centuries In The Making"

House 337

House 337 London, Royaume-Uni

Awards

1971

Marque: Level Head / Flint Eye
Pays: Royaume-Uni

Annonceur: Greene King Brewery

Titre	Brand New Beers, Centuries In The Making
Agence	House 337
Campagne	Brand New Beers, Centuries In The Making
Annonceur	Greene King Brewery
Marque	Level Head / Flint Eye
Date de première diffusion/publication	2022 / 10
Secteur d'activité	Bières, cidres
Philosophie	House337 is launching a new campaign for Greene King’s first ever craft beers, Level Head and Flint Eye. The beers celebrate Britain’s eccentric past but are designed for the modern day, as is the campaign. The 30” TV and VOD campaign titled “Brand New Beers, Centuries In The Making” takes Greene King’s 200 years of brewing heritage, the historical myths and legends of Bury St Edmunds and the freshly reimagined recipes of the beers and combines them all into a contemporary visual homage which spills out of the can itself. The film introduces us to ‘craft beer, but not as you know it, because these beers are made from history.’ Illustrations inspired by woodcut engravings common to the medieval era were mapped out using hundreds of lines of code, then laser-cut out of 355 aluminum cans. They were then animated using sophisticated stop frame animation to bring the stories to life. A light was placed inside the cans to project the cut-out illustrations showing both the techniques and ingredients that go into making the beers and the stories that inspired them, featuring flint-tipped arrows and St Edmund’s beheading. The film ends with the message: ‘We may have been doing this for over 200 years but the truth is, we’re only just getting started’.
Type de média	Télévision
Longueur	30 seconds
Directeur de création	Steve Hawthorne
Senior Creative	Pete Ioulianou
Senior Creative	Ollie Agius
Directeur des Stratégies	Laura Sammarco
Stratégie	George Poynter
Direction commerciale/Conseil client	Rich Williams
Direction commerciale/Conseil client	Kelly Mahon
Direction commerciale/Conseil client	Harriet Pinnington
Agency Executive Producer	Bradley Woodus
Producteur, agence	Henry Davies
Maison de production	Blinkink
Réalisateur	Balazs Simon
Producteur exécutif	Bart Yates
Post production	GYAR
Coloriste	Kai Van Beers
Colorisation	Nineteen-Twenty
Musique	Major Tom
Sound Designer	Dugal MacDiarmid
Sociéte de création sonore	King Lear
Illustrateur	Tobias Hall
Directeur de la photo	Max Halstead