| Titre | World Press Freedom Day |
| Titre (langue originale) | Read More. Listen More. |
| Agence | Droga5 |
| Campagne | World Press Freedom Day |
| Annonceur | UNESCO |
| Marque | UNESCO / The New York Times |
| Date de première diffusion/publication | 2018 / 6 |
| Secteur d'activité | Droits de l'homme |
| Slogan | Read more. Listen more. Understand more. |
| Philosophie | With politicians, organizations and governments seeking to manipulate the news for their own agenda, the media landscape has become increasingly fragmented. What we need now more than ever is empathy for those with whom we might disagree with. So how do you encourage people to step out of their bubbles and push themselves to try to understand points-of-view they otherwise wouldn’t expose themselves to? For World Press Freedom Day, over the thirty of the world’s most prominent news organizations put aside competitive and political differences and came together to tell their audiences to read, listen to and watch their rival publications. All to promote a better-informed society and a better world. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Creative Chairman | David Droga |
| Directeur de la création | Tim Gordon |
| Concepteur / rédacteur | Mietta McFarlane |
| Directeur artistique | Luke Chard |
| Business Director | Daniella Vargas |
| Stratégie | Janet Kim |
| Group Account Director | Shane Chastang |
| Communications Strategist | Jay Potash |
| Directeur de clientèle | Amanda Chandler |
| Producteur, agence | Kelly Appleton |
| Monteur | Carly Gussert |
| Associate Producer | Colin Neff |
| Associate Producer | Emily Blumhardt |
| Designer | Kelsey Plantas |
| Music Supervision | Mike Ladman |
| Designer | Eli Hochberg |
| Chef de projet | Caroline Kosse |
| Global Head of PR | Marianne Stefanowicz |
| PR Communications Manager | Laurie Parish |
| Directeur des Stratégies | Nick Maschmeyer |
| Communications Strategy Director | Justin Schneider |
| Responsable de budget agence | Susannah Wherry |
| Responsable de budget agence | Jasmine McDavid |
| Director of Print Services | Riely Clough |
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