Monash University - "A Future Without Change"

VML Melbourne

VML Melbourne Southbank, Australie

Awards

5184

Marque: Monash University
Pays: Australie

Annonceur: Monash University

Titre	A Future Without Change
Agence	VML Melbourne
Campagne	A Future Without Change
Annonceur	Monash University
Marque	Monash University
Date de première diffusion/publication	2019 / 8
Secteur d'activité	Enseignement supérieur, Centres de Formation
Philosophie	Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.
Type de média	Plateforme d'activation à 360°
Longueur	129 seconds
Responsable de la création	Paul Nagy
Directeur de la création	Jake Barrow
Directeur de création associé	Kieran Moroney
Directeur de création associé	Shane Geffen
Equipe créative	Blair Panozza
Equipe créative	Jack Harrison
Equipe créative	Janice Ko
Equipe créative	Jesse Young
Equipe créative	Oliver Brock
Design Lead	Simon Grey
Designer	Tracey Fong
Monteur	Leigh Cooke
Developer	Alex Case
Chef de projet	Gabriel Montalban
Producteur	Jules Callen
Producteur	Aaron Rocca
Directeur associé	Jon Kenyon
Client Services Director	Katherine Chen
Directeur de clientèle	Louise Brugman
Responsable de budget agence	Jessica Parker
Activation Company	Graffiti Melbourne
Event producer	Stephanie Patniotis
Event producer	Beau Meakins
Chief Marketing Officer (CMO)	Fabian Marrone
Directeur de la communication	Caroline Knowles
Marketing Director	Jane Mahuru