| Titre | Squidgy |
| Agence | Accenture Song |
| Campagne | #whatnormalfeelslike |
| Annonceur | Coppafeel! |
| Marque | Coppafeel! |
| Date de première diffusion/publication | 2014 / 9 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. |
| Philosophie | The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. |
| Type de média | Affichage |
| Maison de production | Jelly London |
| Directeur de la création | Caitlin Ryan |
| Directeur artistique | Laila Milborrow |
| Concepteur / rédacteur | Paul Pearson |
| Senior Planner | Matthew Waksman |
| Directeur de clientèle | Harriet Belsey |
| Directeur de clientèle | Laura Vipond |
| Producteur, agence | Amy Lonnen |
| Photographe | Rankin . |
| Typographie | Alison Carmichael |
| Agence Média | MediaCom |
| Board Director OOH | Gill Reid |
| Planning Manager | Richard Beecroft |
| PR Agency | Kaper |
| Directeur de clientèle | Jenna Gifford |
| Responsable de budget agence | Julia Kenny |
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