| Titre | Orange's Follow Me |
| Agence | Publicis Conseil |
| Campagne | Orange's Follow Me |
| Annonceur | Orange |
| Marque | Orange |
| Date de première diffusion/publication | 2018 / 1 |
| Secteur d'activité | Fournisseurs d'accès Internet |
| Philosophie | Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base. The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network. The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey. The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours. This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond. This campaign is Pan-African, and also supported in print. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Brand | Jean-François Rodriguez |
| Brand | Elena Cabrero |
| Brand | Alexis Berger |
| Brand | Charlie Lévêque |
| Brand | Sekou Bah |
| Brand | Patricia Gauroy |
| Brand | Nafissatou Dia |
| Planneur stratégique | Libby Little |
| Planneur stratégique | Etienne Averseng |
| Sound Producer | Joël Tessonneau |
| Photographe | Charles Mamarot |
| Legal Counsel | Dimitri Ginestou |
| Directeur de la création | Elie Trotignon |
| Directeur de création | Hervé Riffaut |
| Business Affairs | Carl Nilsson |
| Directeur artistique | Delphine Bojago |
| Directeur artistique | Olivier Gamblin |
| Account Manager | Sandrine Courtois |
| Responsable de budget agence | Jeanne Lemarchand |
| Responsable de budget agence | Anna Mignotte |
| Direction commerciale/Conseil client | Cécile Lejeune |
| Direction commerciale/Conseil client | Ladislas Baranowski |
| Post Production House | Mikros Image |
| Post Production House | Big |
| Maison de production | Big |
| Producer | Pierre Marcus |
| Producer | Florent Villiers |
| Line Producer | Hélène de Rosnay |
| Directeur de la photo | Carl Nilsson |
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