46664/Coca-Cola - "Together: Celebrating 100 years of the Coca-Cola bottle "

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

28865

Marque: 46664/Coca-Cola
Pays: France

Annonceur: Coca-Cola Company

Titre	Together: Celebrating 100 years of the Coca-Cola bottle
Agence	Ogilvy Paris
Campagne	Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
Annonceur	Coca-Cola Company
Marque	46664/Coca-Cola
Date de première diffusion/publication	2015 / 2
Secteur d'activité	Boissons gazeuses, tonics
Synopsis	The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it.
Philosophie	Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for.
Type de média	Télévision
Longueur	31 seconds
Editorial Company	Final Cut
SPECIAL EFFECTS/SFX/POST COMPANY	The Mill New York
CEO	Philip Heimann
Directeur de la création	Baptiste Clinet
Directeur de création	Nicolas Lautier
Concepteur / rédacteur	Riccardo Fregoso
Directeur artistique	Jeremy Bouchet
Directeur artistique	Julien Chiapolini
Strategic Director	Hadi ZABAD
TV Producer	Antoine BAGOT
Art Buying Director	Laurence Nahmias
Business Director	Ben MESSIAEN
Responsable de budget agence	Nicolas BOIVIN
Responsable de budget agence	Eloïse HAYE
Producteur exécutif	Rebecca SKINNER
Réalisateur	David LaChapelle
Cinematographer (DoP	Paul CAMERON
Producteur délégué	William Green
Producteur exécutif	Saima AWAN
Monteur	Adam Rudd
Sfx/Post supervisor	Phil CROWE
Producteur exécutif	Kait BOEHM
Producteur exécutif	James WELLS
Maison de production	HSI (Los Angeles)
MUSIC COMPANY/ MIX & AUDIO POST	HUMAN WORLDWIDE