Halo Purely for Pets - "Feed it Forward"

Publicis Sapient

Publicis Sapient Boston, Etats-Unis

8554

Marque: Halo Purely for Pets
Pays: Etats-Unis

Annonceur: Halo Purely for Pets

Titre	Feed it Forward
Agence	Publicis Sapient
Campagne	Feed it Forward
Annonceur	Halo Purely for Pets
Marque	Halo Purely for Pets
Date de première diffusion/publication	2014 / 11
Synopsis	Despite large retail partners and a passionate following, Halo, a premium pet food brand, is largely unknown. The brand’s first ever television spot presented the opportunity to activate passionate pet parents into brand ambassadors, while amplifying Halo’s transformative nutrition message and giving story. The commercial follows a bowl of Halo from adopted dog to shelter dog. It depicts the adopted dog fulfilling Halo’s differentiator, feeding it forward to shelter animal in need of nutrition. The viewer becomes the beneficiary of Halo’s giving story while simultaneously building awareness for the brand’s mission by asking for a photo to be shared. For each photo shared, Halo responded with an invitation for trial, a coupon. In four test markets, year-over-year sales increased 40% and shared over 700 posts to Instagram.
Type de média	Télévision
Longueur	30 seconds
Directeur de la création	Barry Fiske
Directeur de création	Jennifer Putnam
Concepteur / rédacteur	Peter Louison
Directeur artistique	Jason Woz
Concepteur / rédacteur	Emily Morgan
Media	Elling Stopak
Creative Strategy	Jenessa Carder
Monteur	Joe Heck
Group Account Director	Michael Maione
Senior Account Director	Josh Reed
Chef de projet	Arianna Bolton
Production	Minder Production
Réalisateur	Jason Stamp
Producteur exécutif	Chris Jennings
Directeur de la photo	Steve Schinnerer
Animal Trainer	Gleanna Doyle