Elmer Driessen
Photographe at We Are Pi
Amsterdam, Pays-Bas
TitreSKEER by Zeeman
Agence
Campagne SKEER by Zeeman
Annonceur Zeeman
Marque SKEER
Mise en ligneOctobre 2022
Secteur d'activité Mode, vêtements, chaussures
Synopsis Young people often spend a lot of money on cloths from extreme expensive brands, to claim their status. Sometimes hundreds of euros for a T-shirt or hoodie with a brand-logo. We developed and launched an affordable, uber cool collection streetwear with the name Skeer.Skeer is slang for cheap or worthless. The story of Skeer: you don’t need expensive brands to build or claim your status. It is about who you are, not about what you wear. A sober statement with a clear wink. With Skeer we made young people think about how to spend their money smart.Implicit we tell the Zeeman brand story (good quality cloth don’t have to be expensive), underlined by the brand theme: Zeeman. It can be that simple.
Type de média Vidéoclip
Longueur
Artist
Creative Lead, concept
Copywriter / Concept
Concept Art & Design
Copywriter / Concept
Concept Art
Designer
Direction commerciale/Conseil client
Direction commerciale/Conseil client
Photographe
Photographe
Réalisateur
Maison de production
RTV Production
RTV Production
Musique
Musique
Musique
Monteur
Direction commerciale/Conseil client

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