Titre | SKEER by Zeeman |
Agence | Persuade |
Campagne | SKEER by Zeeman |
Annonceur | Zeeman |
Marque | SKEER |
Mise en ligne | Octobre 2022 |
Secteur d'activité | Mode, vêtements, chaussures |
Synopsis | Young people often spend a lot of money on cloths from extreme expensive brands, to claim their status. Sometimes hundreds of euros for a T-shirt or hoodie with a brand-logo. We developed and launched an affordable, uber cool collection streetwear with the name Skeer.Skeer is slang for cheap or worthless. The story of Skeer: you don’t need expensive brands to build or claim your status. It is about who you are, not about what you wear. A sober statement with a clear wink. With Skeer we made young people think about how to spend their money smart.Implicit we tell the Zeeman brand story (good quality cloth don’t have to be expensive), underlined by the brand theme: Zeeman. It can be that simple. |
Type de média | Vidéoclip |
Longueur | |
Artist | Hef |
Creative Lead, concept | Michiel Rijshouwer |
Copywriter / Concept | Wouter Kraaijvanger |
Concept Art & Design | Stefan Keukelaar |
Copywriter / Concept | Matthijs Schoo |
Concept Art | Rogier Verbeek |
Designer | Nick Kailola |
Direction commerciale/Conseil client | Saskia van den Eerenbeemt |
Direction commerciale/Conseil client | Claire Michielsen |
Photographe | Mounir Raji |
Photographe | Elmer Driessen |
Réalisateur | Yousef Gnaoui |
Maison de production | Het Buro |
RTV Production | jacqueline castricum |
RTV Production | Cecile Neeteson |
Musique | Julliard Frans |
Musique | Noah's Ark |
Musique | Davey Donovan |
Monteur | Stan Vriend |
Direction commerciale/Conseil client | Kenneth Henn |