Titre | Girls of Paradise |
Brief | Radio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence. |
Agence | McCann Paris |
Campagne | Girls Of Paradise |
Annonceur | Mouvement du Nid |
Marque | Mouvement du Nid |
Mise en ligne | Novembre 2016 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Synopsis | The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them. |
Type de média | Radio |
Production du son | Capitaine Plouf |
Directeur de la création | Riccardo Fregoso |
Directeur de la création | Julien Chiapolini |
Concepteur / rédacteur | Gilles Ollier |
Directeur artistique | Christophe Rambaux |
PDG | Bruno Tallent |
Consultant | Coline Dechelette |
Acheteur d'art | Véronique Leblanc |
Acheteur d'art | Delphine Devaux |
Producteur, agence | MRM |
Monteur | Mickaël Vo y Phong |
Monteur | Nicolas Gras |
Post production | Caroline de Genis |
Post production | Isabelle Créchet |