| Titre | Black Friday Whopper Shopper |
| Agence | Grabarz & Partner |
| Campagne | Black Friday Whopper Shopper |
| Annonceur | Burger King |
| Marque | Burger King BK |
| Date de première diffusion/publication | 2018 / 11 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Synopsis | Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers. |
| Type de média | Etude de cas |
| Longueur | |
| CCO | Felix Fenz |
| Group CD | Tobias Ahrens |
| Directeur de création | Matthias Preuss |
| Directeur de création | Jakob Eckstein |
| Directeur artistique | Alessandro Perri |
| Directeur artistique | Erwin Lorenz |
| Concepteur / rédacteur | Andrew McEvoy |
| Concepteur / rédacteur | Gabriela van der Linden |
| Responsable de budget agence | Tim Mangels |
| Planning | Irene Aniteye |
| Graphic Designer | Aleksandr Bobrov |
| Global Chief Marketing Officer | Fernando Machado |
| Global Head of Brand Marketing | Marcelo Pascoa |
| Brand Manager | Rogelio Magana |
| Director Marketing Germany | Klaus Schmäing |
| Head of Marketing Communications Germany | Benedikt Lemsky |
| PR Agency | Alison Brod Marketing + Communications |
| Film Production | Rabbicorn Films GmbH |
| Website setup & technical support | Relevant Rewarding B.V. |
| Post production | MITK ▽ MOTION IS THE KEY, Slaughterhouse GmbH |
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