Titre | Make Your Favorite Cold Drinks |
Agence | Havas New York |
Campagne | Keurig Kold |
Annonceur | Keurig, Incorporated |
Marque | Keurig Kold |
Date de première diffusion/publication | 2015 / 9 |
Secteur d'activité | Petit Électroménager, accessoires pour la maison |
Synopsis | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
Type de média | Digital |
Longueur | |
Group Executive Creative Director | Israel Garber |
Group Executive Creative Director | Jason Musante |
Directeur de la création | Dustin Duke |
Directeur de la création | Jon Wagner |
ACD/AD | Kristine Salm |
ACD/CW | Guy Seese |
Co-Head of Production | Sylvain Tron |
Producteur exécutif | Deepa Joshi |
Junior Producer | Christina Leprine |
Directeur de clientèle | Laura Dartnell |
Directeur de clientèle | Laure Ayel |
Chef de groupe | Alex Zubak |
Responsable de la stratégie | Tim Maleeny |
Head Of Planning | Dana Ewing |
Directeur des Stratégies | Alla Gonopolsky |
Directeur des Stratégies | Maggie Windsor Gross |
Directeur des Stratégies | Neil Kumar |
Maison de production | Brand New School |
Réalisateur | CHRIS DOOLEY |
Directeur associé | Devin Brook |
Visual Effects Supervisor | Mark French |
Producteur délégué | David Wolfson |
Post production | Brand New School |
Creative Director, Brand New School | CHRIS DOOLEY |
Designer | Andrés Rivera |
Designer | Jeffrey Welk |
Designer | Morten Kühl Christensen |
Designer | Kris Wong |
Designer | Serge Kirsanov |
CG Supervisor | Russ Wootton |
Illustration 3D | Morten Kühl Christensen |
Illustration 3D | Dan Bradham |
Illustration 3D | Jeff Bryson |
Illustration 3D | Shane Csontos-Popko |
Flame Artist | Mark French |
Flame Artist | Kirk Balden |
Storyboard Artist | Ryan Beckwith |
Monteur | Moss Levenson |
Assistant Monteur | Tyler Byrnes |
Coloriste | Colin Travers |
Responsable de la production | Julie Shevach |
Supervising Producer | Suzanne Potashnick |
Directeur de la photo | Jimmy Matlosz |