| Titre | What a Wonderful Will |
| Agence | Atomic London |
| Campagne | Remember A Charity In Your Will Week |
| Annonceur | Remember A Charity |
| Marque | Remember A Charity |
| Date de première diffusion/publication | 2017 / 9 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Philosophie | Remember A Charity begins its 2017 Awareness Week campaign (11-17th September) with the launch of Last Pirate FM, a new pirate radio station that is travelling the nation, hosted by legendary pirate DJ Emperor Rosko. |
| Problème | Remember A Charity Week is an annual awareness week designed to encourage more people to consider leaving a gift to charity when writing a Will. |
| Type de média | Poster |
| Maison de production | Wisebuddah |
| Producteur, agence | Alex Coxhill |
| Directeur de clientèle | Jess Feltham |
| Group Account Director | Will Frew |
| Managing Planning Partner | Richard Hill |
| Equipe créative | Guy Bradbury |
| Equipe créative | Dave Henderson |
| Equipe créative | Max Sizeland |
| Partenaire créatif | Guy Bradbury |
| Partenaire créatif | Dave Henderson |
| Responsable de la publicité (annonceur) | Rob Cope |
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