The TV ad tells the story of a couple’s romance through a mixtape and hero’s one of notonthehighstreet.com’s products - a personalised mix tape print, which is the saviour when the mixtape breaks.
Philosophie
The cross-channel campaign will seek to remind consumers nationwide that when it comes to thoughtful, unique and less ordinary gifts for your significant other, notonthehighstreet.com is the go-to destination.
Problème
Notonthehighstreet.com the UK’s largest curated online marketplace launches its Valentine’s Day marketing campaign this week – challenging the nation to #ShowTheLove. The campaign includes TV, press and digital activity and is intended to encourage the nation to be romantic- in an age where public displays of affection are frowned upon and technology is everywhere.