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Cyril Louis
Cyril Louis
Group Creative Director at Elephant
Los Angeles, Etats-Unis
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TitreTIGER Summer Puffer
Agence
Campagne TIGER Summer Puffer
Annonceur Heineken
Marque Tiger Beer
Date de première diffusion/publication 2023 / 9
Secteur d'activité Bières, cidres
Synopsis Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple! Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun.
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Directeur Général
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Global Chief Creative Officer
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Concepteur / rédacteur
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Producteur
Directeur technique
Engineering
Fashion design

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