Irish Rugby Football Union - "Ireland Fan Sees Green For The First Time"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlande

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Titre	Ireland Fan Sees Green For The First Time
Agence	Rothco, part of Accenture Song
Campagne	Ireland Fan Sees Green For The First Time
Annonceur	Irish Rugby Football Union
Marque	Irish Rugby Football Union
Date de première diffusion/publication	2019 / 9
Secteur d'activité	Culture, loisirs et sports
Synopsis	The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Type de média	Etude de cas
Longueur	108 seconds
Commercial Communication	Damian Devaney
Marketing Director	Padraig Power
Directeur de la communication	stephen mcnamara
Digital Marketing Manager	Barry Cunningham
Marketing Manager	Jessica Long
Directeur de création	Adam Crane
Concepteur / rédacteur	Eoin Conlon
Senior Account Executive	Andy Williams
Producteur exécutif	Al Byrnes
Stratégie	Bronagh O'Donovan
Assistant Producer	Hannah Gallagher
Directeur technique	Daire Lennon
Developer	Niall Eccles
UI Designer	Stephen Flynn
Chef de projet digital	Orlagh Daly
Social Lead	Colm Cusack
Directeur artistique	Jake Viramontez
Director of Marketing	Helen Browne