Alzheimer’s Society - "The Long Goodbye 1"

New Commercial Arts

New Commercial Arts London, Royaume-Uni

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Cette création fait partie de la Collection Act Responsible

Marque: Alzheimer’s Society
Pays: Royaume-Uni

Annonceur: Alzheimer's Society

Titre	The Long Goodbye 1
Agence	New Commercial Arts
Campagne	The Long Goodbye
Annonceur	Alzheimer's Society
Marque	Alzheimer’s Society
Date de première diffusion/publication	2024 / 3
Secteur d'activité	Associations d'information et de lutte contre la maladie
Philosophie	The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before their actual death - a heart-breaking truth unique to the disease. This work is vital to raise awareness of the devastating reality of dementia amongst the general public, where awareness, knowledge and concern about the disease Is low. Only 22% of people know that 1 In 3 people will develop dementia. The film, shot by BAFTA nominated director Charlotte Regan, follows a son giving a eulogy at his Mum’s wake. He tells us of the times she ‘died’ before she physically died - the breadth of symptoms she experienced, the relationships this touched, and the parts of herself dementia cruelly took away. Inspired by real life experiences, it brings to life unrelenting heartbreak caused by dementia for the hundreds of thousands of people affected in the UK. The film ends 'with dementia you don’t just die once, you die again, again and again. Which is why at Alzheimer's Society, we’ll be with you again, again and again', narrated by Colin Firth, highlighting the charity's commitment to be there at every part of the struggle. By supporting people at every step of their journey with dementia through their vital services, relentlessly calling for change amongst decision makers to make dementia the priority it should be, and investing in science to push the pace of breakthroughs to drive research, diagnosis and treatment. Media planning and buying is managed by Medialab, including the media strategy built around making the invisible devastation of dementia, visible. An AV-led plan will maximise unique Reach and Frequency within key audiences across TV, VOD, Cinema, Radio & Digital Channels to maximise emotional impact and repeat exposure to the everyday reality of Dementia.
Type de média	Radio
Longueur	60 seconds
Maison de production	Knucklehead
Montage	Tenthree
Responsable de la publicité (annonceur)	Alex Hyde-Smith
Responsable de la publicité (annonceur)	Tom Brown
Responsable de la publicité (annonceur)	Nick Wright
Responsable de la publicité (annonceur)	Victoria Evans
Responsable de la publicité (annonceur)	Ellie Jerman
Responsable de la publicité (annonceur)	Laura Parsons
Founder & CEO	James Murphy
Founder, Strategy	David Golding
Founder, Chief Creative Officer	Ian Heartfield
Equipe créative	Jules Middleton
Equipe créative	Peigh Asante
Business Director	Miriam Goode
Senior Account Manager	Toby Moynan
Responsable de budget agence	Zahra Banday
Producteur, agence	Georgia Dickinson
Réalisateur	Charlotte Regan
Directeur de la photo	Christopher Sabogal
Producteur	Francis Mildmay-White
Monteur	Owen O’Sullivan
Post production	Selected Works
Post production	Time Based Arts, London
Grade Artist	Simone Grattarola
Post-production Producer	Dan Crozier
Post-Production audio	King Lear
Sound Engineer	Jack Sedgewick
Compositeur de musique	Patrick Jonsson
Music Supervision	Bruce New
Music Supervision	Air-Edel
Agence Média	Medialab London
Integration Director	Nick Parker
Client Managing Director	Charles Batchelor
Head Of Planning	Jess Talbot
Director of Advanced TV	Jon Manning
Media Business Director	George Gwilliam
Media Senior Account Manager	Amy Bevis
Senior Account Director	Fiona Magill