Experian - "Goths"

BBH

BBH London, Royaume-Uni

10795

Marque: Experian
Pays: Royaume-Uni

Annonceur: Experian

Titre	Goths
Agence	BBH
Campagne	You, and only you
Annonceur	Experian
Marque	Experian
Date de première diffusion/publication	2019 / 10
Secteur d'activité	Services bancaires, investissements, services boursiers
Synopsis	Business case: Experian is a market leader in credit scores and reports, and they’ve helped millions of people access, understand and improve their score over the years. Experian wants to boost awareness that they directly help consumers find and apply for credit products more suited to them and improve their overall financial position. Brief: Get consumers to understand that Experian can help them find credit products that are suited to their specific needs. Strategy: Whilst other companies use some data to select the products that they present to potential consumers, the quality, range and experience of financial information that Experian use sets them apart. That means Experian aggregate the right data to provide a comprehensive view of the consumer. They then use their well-established relationships with credit providers to ensure they recommend the products that are right for that specific person - helping them to make better financial decisions. Creative Idea: Other companies offer similar people similar deals. But as Experian has the relevant insights, with most successful lending decisions being made using Experian financial data, they can provide deals that are right for you, and only you. We bring this to life by focusing on large groups of people who all appear very similar because they all belong to the same ‘tribe’. However, as a VO reveals more and more distinguishing criteria, the tribe dwindles until we arrive at the one individual we’ve been looking for.
Type de média	Télévision
Longueur	40 seconds
Maison de production	Outsider
Marketing Director	Louise Nickson
Senior Marketing Manager	Jack Jones
Equipe créative	Andrew Stone
Equipe créative	Adrian Thomas
Directeur de création	Nick Kidney
Directeur de création	Kevin Stark
Stratégie	John Harrison
Stratégie	Frankie Everson
Stratégie	Saskia Jones
Strategic Business Lead	Harriet Grange
Directeur de clientèle	Nick O'Donnell
Responsable de budget agence	Marina Atanassova
Producteur	Jemima Bowers
Assistant Producer	Michelle Hagan
Producteur, maison de production	John Madsen
Directeur de la photo	Stephen Keith Roach
Post production	Sheamus O'Kane @ The Mill
Monteur	Ed Cheeseman
Monteur	Joe Guest
Montage	Final Cut New York
Lead Music Supervisor	Adam Smythe
	Black Sheep Studios
Agence Média	Remind-PHD
Son	String & Tins