Make-A-Wish Foundation - "Hope Is Medicine"

gyro Chicago

gyro Chicago Chicago, Etats-Unis

5361

Cette création fait partie de la Collection Act Responsible

Marque: Make-A-Wish Foundation
Pays: Etats-Unis

Annonceur: Make-A-Wish Foundation

Titre	Hope Is Medicine
Agence	gyro Chicago
Campagne	Hope Is Medicine
Annonceur	Make-A-Wish Foundation
Marque	Make-A-Wish Foundation
Mise en ligne	Mai 2019
Secteur d'activité	Autres
Synopsis	Make-A-Wish is not a last wish — it’s a lasting wish. For many kids, Make-A-Wish is a turning point in their recovery. Meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be. Make-a-Wish suffers from a legacy perception that it only grants wishes to terminal cases, which keeps many families from applying. They don’t want to feel like they are giving up on the child and that this is a “last wish.” In reality, 70% of Make-a-Wish recipients continue to live beyond their illness. The challenge behind this campaign was to shift perceptions of Make-a-Wish among the families of seriously ill children from a last wish to a lasting wish that can be a turning point in a child’s recovery. Research shows that the joyful experiences that Make-a-Wish brings to seriously ill children can not only lift their spirits, but may actually improve their outcomes. By fueling hope, Make-A-Wish gives children and families a moment of life outside their disease and can play an important role in positive long- term outcomes. A series of print, digital, and outdoor executions illustrated the idea that hope can be just as important as medicine. A live event featuring larger than life images from the campaign succeeded in raising awareness and garnering significant media attention. Make-a-Wish referrals went from declining, to a 9% increase, and a 19% increase among parents and family members – their most important target. The campaign received the ‘Brand Advancement Innovation’ award from the National Make-A-Wish organization. This is the highest award recognition they give.
Type de média	Etude de cas
Longueur	176 seconds
Directeur artistique	Raphael Cabrera
Directeur de création groupe	Ted Wahlberg
Directeur média	Diane Vor Keller
Director of Digital	Vic Emond
Directeur de la création	Doug Kamp
Directeur artistique	Matt Olson
Directeur de création	Andy Mamott
Directeur de création associé	Don Dunbar
Art Director Assistant	Zane Barry
Président	Chris Hill
Chef de groupe	Tim Offenburger
Content Strategy	Whitney Hinson
Responsable de la production	Natalie Snyder