| Titre | The knotted gun billboard (Case Film) |
| Agence | ACNE |
| Campagne | The knotted gun billboard |
| Annonceur | The Non-Violence Project |
| Marque | Non-Violence |
| Date de première diffusion/publication | 2018 / 9 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Philosophie | Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central
square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the
campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made
via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform
into the iconic Non-Violence logo created by Carl Fredrik Reutersward. ACNE wanted to shed light on the
invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict
in a non-violent way while reminding passersby that programs initiatives are only made possible through
donations. |
| Type de média | Affiche / Panneau grand format |
| Longueur | |
| Directeur de la création | Johan Bello |
| Senior Creative | Tiago Pinho |
| Senior Planner | Matthew hearle |
| Equipe créative | Joel Lindblad |
| Equipe créative | Mirian Tsujita |
| Equipe créative | Christian Karlsson |
| Chef de projet | Emma branting |
| Producteur exécutif | Niclas Bergström |
| Directeur technique | Svante Hellberg |
| Client Manager | Zena Fialdini |
| Animation & Motion | Origolab Studios |
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