Moms Demand Action for Gun Sense in America - "Groceries Not Guns"

Grey Group Canada

Grey Group Canada Toronto, Canada

Awards

14810

Cette création fait partie de la Collection Act Responsible

Marque: Moms Demand Action for Gun Sense in America
Pays: Canada

Annonceur: Moms Demand Action for Gun Sense in America

Titre	Groceries Not Guns
Agence	Grey Group Canada
Campagne	Not Allowed
Annonceur	Moms Demand Action for Gun Sense in America
Marque	Moms Demand Action for Gun Sense in America
Date de première diffusion/publication	2015 / 4
Secteur d'activité	Associations caritatives, fondations, volontariat
Synopsis	Grey Toronto launched a new ad for Mom Demand Action for Gun Sense in America entitled “Not Allowed.”
Philosophie	Following the group’s success in getting Safeway & Albertsons to clarify its policy against firearms in its stores, the ad takes on grocery chain Kroger for its failure to update its policies. The spot highlights the inconsistencies in Kroger’s policy by showing individuals engaging in behavior prohibited in its stores — a teenager skateboarding, a young boy with a water gun and a woman with her dog — and contrasting it with a man carrying an intimidating assault rifle, who proceeds to buy his groceries without complaint. Of course the implication is that, if it is a “safety hazard” for the boy to have a water gun and a “health concern” for the dog to be in the store, why should Kroger still allow firearms? “Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America, in a statement. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.” Moms Demand Action for Gun Sense in America have also launched another effort, entitled “World’s Longest Receipt” which keeps track of how much its supporters have spent at Kroger’s competitors due to chain’s firearms policy, along with the message “Thank You For Not Shopping At Kroger.” The tally currently sits at $12,794.22, but the effort just launched today.
Type de média	Etude de cas
Longueur	129 seconds
Editorial	Rooster Post Production
CCO	Patrick Scissons
Concepteur / rédacteur	Patrick Scissons
Directeur de clientèle	Darlene Remlinger
Producteur, agence	Erica Metcalfe
Production House	Spy Films
Director	Tamir Moscovici
Directeur de la photo	Samy Inyah
Producteur exécutif	Carlo Trulli
Producer	Merrie Wasson
Producteur	Marni Luftspring
Monteur	Paul Proulx
Online	Mike Bishop Fort York VFX
Coloriste	Wade Odlum
Distribution	Mann Casting
Audio	Tom Hutch
Audio	Spencer Hall
Audio	Daenen Bramberger