| Titre | The Green Billboard |
| Agence | Havas Paris |
| Campagne | The Green Billboard |
| Annonceur | KLM |
| Marque | Transavia |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Philosophie | During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Creative Director | Stéphane Gaubert |
| Art Director | Lucie Beurq |
| Art Director Assistant | Gabriel Bonete |
| Concepteur / rédacteur | Marine Surmont |
| Production | Hercules HRCLS |
| CEO | Christopher Thiery |
| Producer | Yann Dubois |
| Producer | Yoann Morin |
| Producer | Cloé Desbois |
| Image | Aurélien Carron |
| Image | Clément Arenou |
| Image | Charles Brun |
| Sound | Gaelle Senn |
| Stage Manager | Idir Barache |
| Stage Manager | Julien Bernard |
| Stage Manager | Benjamin Nekrouf |
| Stage Manager | Dorian Duchon |
| Post Producer | Mélanie Teixeira |
| Editing | Melissa Chancerel |
| Editing | Thomas Laforge |
| Motion Designer | Mickael Lecollazet |
| Music Research | Laureen Arnou-Sanchez |
| Music Research | Adrien Alexandre |
| Commercial Team | Ivan Jovanovic |
| Commercial Team | Elisabeth Billiemaz |
| Commercial Team | Frederic Guiraudou |
| Commercial Team | Lola Abourmad |
| Commercial Team | Agathe Pannaud |
| Commercial Team | Pascale Vinzant |
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