| Titre | Remarkable Shot |
| Agence | BBDO New York |
| Campagne | Remarkable Shot |
| Annonceur | Macy's, Inc. |
| Marque | Macy's |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Mode, vêtements, chaussures |
| Philosophie | Macy’s created an Instagram brand experience that allowed all of its followers to take part in the unattainable world of fashion by turning their screen grabbing habit into a fashion skill. We organized a shoot with four different sets, a glam team and two models. The only thing missing was a photographer. That’s where the viewers came in. The brand filmed the models posing on set and posted the videos on Instagram stories. The viewers could then use the screen capture tool on their phones to become photographers and take the most remarkable shot. With around 11,500 “photographers,” we took the six winning shots and featured them as a social campaign along with the handles of the ones who captured them. Macy’s engaged everyday people and gave them a permanent place in the most glamorous industry by turning them into fashion photographers for a day. |
| Type de média | Digital |
| Agency Planning Director | Yin Chung (Group Planning Director) |
| Agency Planning Director | Liz Simons |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Directeur de la création | Danilo Boer |
| Directeur de la création | Marcos Kotlhar |
| Directeur de création associé | Gabrielle Attia |
| Directeur artistique | Sho Matsuzaki |
| Directeur artistique | Brian Kim |
| Agency Producer | Andrew Osborne |
| Agency Producer | Danielle Lukacs |
| Producteur exécutif | Michael Gentile |
| Producer | AJ Rowe |
| Producteur délégué | Brendan McHugh |
| Director of Photography | Andrew Ellmaker |
| Editing Facility | BBDO Studios, New York |
| Monteur | Alex Lubars |
| Editorial Producer | Luke Butler |
| Director of Integrated Production | David Rolfe |
| Account Team | Corey Cirillo |
| Account Team | Justin Perrelli |
| Account Team | Clare Driggs |
| Influencer Manager | Lucy Bennett |
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