The millennium school - "The Open Door Project"

FCB Ulka

FCB Ulka New Delhi, Inde

Awards

11172

Cette création fait partie de la Collection Act Responsible

Marque: The millennium school
Pays: Inde

Annonceur: The millennium school

Titre	The Open Door Project
Agence	FCB Ulka
Campagne	The open door project
Annonceur	The millennium school
Marque	The millennium school
Mise en ligne	Juin 2019
Secteur d'activité	Enseignement supérieur, Centres de Formation
Synopsis	Demonstrating that change is possible to create a movement.While India has some good private schools with great infrastructure, they remain underused once the schools shut after classes every afternoon. The idea was simply to open a door and provide access to the most underprivileged. The Open Door Project was created where The Millennium World School opened its doors to underprivileged children after regular classes and devoted its own infrastructure, resources, and teachers. It also reached out to volunteers, activists and NGOs to be part of the movement with a short film and on-ground activation. The outreach involved carrying the message through marginalized communities and neighborhoods to drive enrollments. What just one school has demonstrated is that the potential for transformation is huge. If the 350,000 odd private schools in India each took just 100 kids, we will have 30 million children getting access to quality education.
Type de média	Digital
Longueur	135 seconds
Worldwide Creative Partner	Fred Levron
Responsable de la création	Swati Bhattacharya
Senior Creative	Donovan D'Souza
Directeur de création associé	Giamaria Fernandes
Copy Supervisor	Gazal Jain
Brand Management	Vishakha Khattri
Senior Brand Services Manager -Digital	Shankar Subramanium
Brand Services Manager - Social Media	Rohan Shetty
Directeur de création	Rajdatta Ranade
Chef de groupe création	Niraj Patil
Conseiller créatif	Chirag Bhasin
PR Director	Sumita Kaul
Réalisateur	Anaam Mishra
Réalisateur	Sandeep Salariya