Smart - "Bad Parking 3"

BBDO Berlin

BBDO Berlin Berlin, Allemagne

4270

Titre	Bad Parking 3
Agence	BBDO Berlin
Campagne	Bad Parking
Annonceur	Daimler AG
Marque	Smart
Date de première diffusion/publication	2020 / 2
Secteur d'activité	Petites voitures
Slogan	If only every electric vehicle could help you park.
Synopsis	It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Type de média	Presse & publications
Responsable de la création	Till Diestel
Directeur de la création	Siyamak Jung
Directeur de création	Jeannette Bohné
Directeur de création	Pedro Americo
Concepteur / rédacteur	Eduardo Balestra
Directeur artistique	Luis Paulo Gatti
Directeur Général	Mark Hassan
Project Director	Anja Schwarzmann
Print Producer & Art Buyer	Betty Zschirnt
Photographe	Murat Aslan
Maison de production	Pflanz Produktionsservice (Berlin)